Getting the Easy Questions Wrong
I’m thinking of visiting my family for Thanksgiving this year. Needing to confirm the date, I did what seemed like the sensible thing to do; I went to the search…
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Getting the Easy Questions Wrong
Who Do You Believe?
I spoke with a prospective client on the phone today, and the conversation made me remember the importance of really understanding our goals. She’s a successful businessperson, pretty adept at…
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Who Do You Believe?
Integrated Marketing – Getting It Right Is Hard
Today, I received a really terrific piece in the mail from Banana Republic. Now, let me say upfront that most of these kinds of mailers usually go directly from the mailbox…
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Integrated Marketing – Getting It Right Is Hard